Channel X catalog

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Platform pillars

UPM supports global sourcing with supplier shortlisting, market signals, and decision support. Layer fit, cost, resilience, and sustainability for shortlists and comparisons by category and region.

UPM →

Retail Auctus

Onboarding, journey attribution, and program tracking on Retail Auctus, embedded in Channel X. Marketplace, partner flows, and program measurement align in one 1st Choice Holdings retail program.

RETAIL AUCTUS →

4PL & logistics

Warehousing, transportation, distribution, and shipment visibility on one Channel X network. Carrier workflows and exceptions stay aligned so teams work from one suite instead of fragmented tools.

Logistics →

Brands

Explore featured merchant brands.

PurrShell natural almond shell cat litter product in a home setting

Brand storePurr ShellVisit the brand store

Earth-Care organic fertilizer improving garden soil

Brand store1st Choice FertilizerVisit the brand store

Relevant topics

Explore the Channel X growth and coverage areas

Marketplace Retail infrastructure 4PL logistics Retail media Procurement intelligence Platform insights

Language

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Channel X Platform

One surface for merchants, retailers, and shoppers

Start here to explore how Channel X operates as a hybrid marketplace plus wholesale network. You can always go deeper into each role in the dedicated platform view.

I'm a shopper

Shopper

Browse products, check out, and manage personal orders.

I buy inventory

Retailer

Buy with business pricing, restock planning, and wholesale workflows.

I sell products

Merchant

Manage catalog, inventory, orders, and fulfillment in one workspace.