1st Choice Holdings began in fertilizer, with a focus on product quality, agronomy, and operational discipline. That work built the supplier, distributor, and retail relationships that shaped the business.
As those relationships grew, a larger gap became obvious: strong brands were still losing time and momentum because they lacked the infrastructure to operate inside major retail channels.
Channel X grew out of that need. Today the job is straightforward: connect logistics, procurement, marketplace access, and retail distribution so brands can move faster with fewer handoffs.
UPM supports global sourcing with supplier shortlisting, market signals, and decision support.
UPM →Channel X Foundry brings orchestration, distribution, visibility, and marketplace workflows into one operating layer.
Foundry →Browse departments, products, and retail-ready listings across the Channel X network.
Marketplace →