Campaign planning
Campaign planning for partnerships, listings, and media
Use this board to organize what is ready to move, what needs relationship development, and what proof should be gathered as placements go live.
Ready now
- Submit company profiles to directories using the text packs
- Place partner badge snippets on existing partner pages
- Use company facts and media kit for citation-friendly references
- Link to topic pages instead of sending every mention to the homepage
In development
- Pitch sector pages into B2B, B2C, supplier, and retailer ecosystems
- Match each target with the strongest Channel X destination
- Package outreach by theme: marketplace, logistics, sourcing, media
- Build evidence stacks with screenshots, assets, and supporting references
Building momentum
- Collect live partner placements and directory approvals
- Track which topic pages attract the best contextual mentions
- Refine text packs based on acceptance and response rates
- Expand sector pages where search or outreach demand increases
Priority lanes
| Lane | Best destination | Target groups |
|---|---|---|
| Marketplace | /marketplace-operations | marketplace directories, commerce roundups, merchant ecosystems, ecommerce publications |
| 4PL logistics | /4pl-logistics | logistics directories, freight media, warehousing communities, supply-chain newsletters |
| Procurement | /procurement-intelligence | procurement directories, sourcing associations, supplier media, supply intelligence publishers |
| Retail media | /retail-media | retail media roundups, ad-tech ecosystems, growth publications, listing-performance communities |
| B2B sector | /b2b-commerce | wholesale ecosystems, B2B marketplaces, distributor networks, trade associations |
| Retailer and buyer sector | /retailer-buyer-operations | retailer associations, buyer communities, merchandising publications, category-management outlets |