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ProcurementJanuary 2022

Channel X Broadens Strategic Technology and Services Ecosystem

January 2022: Channel X outlined closer coordination with ecosystem participants to shorten time-to-value for multi-site retail deployments.

Marketing and sales motions were updated so prospects see a coherent story in RFPs and industry events.

Channel X maintains a public overview of solution areas and alliance positioning for press and analysts. Enterprise sourcing and category-management stakeholders were a key audience for the update.

At a glance

  • Focus on time-to-value for joint customers
  • Expanded alliance and channel coverage
  • Aligned messaging for enterprise procurement