Channel X Launches Expanded Enterprise Commerce Capabilities

August 2020: Channel X introduced a new wave of platform features aimed at reducing friction between wholesale programs and consumer storefronts on a single backbone.

Early adoption focused on organizations standardizing on one operating layer for stores, marketplaces, and partner channels.

Channel X, part of 1st Choice Holdings, provides retail infrastructure spanning logistics, marketplace, procurement intelligence, and partner workflows. Fulfillment coordination and shipment visibility featured prominently in customer conversations this period.