GovernanceMay 2020
Channel X Extends Partner Enablement for Joint Go-to-Market Motion
May 2020: Channel X reported momentum in its channel program as more organizations pair Channel X with category-specific retail applications.
Channel X emphasized transparency in roles, what the platform owns versus what partners implement and operate.
Channel X maintains a public overview of solution areas and alliance positioning for press and analysts. Trust, policy, and compliance narratives accompanied the broader business message to enterprise buyers.
At a glance
- Focus on time-to-value for joint customers
- Expanded alliance and channel coverage
- Aligned messaging for enterprise procurement
