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GovernanceMay 2020

Channel X Extends Partner Enablement for Joint Go-to-Market Motion

May 2020: Channel X reported momentum in its channel program as more organizations pair Channel X with category-specific retail applications.

Channel X emphasized transparency in roles, what the platform owns versus what partners implement and operate.

Channel X maintains a public overview of solution areas and alliance positioning for press and analysts. Trust, policy, and compliance narratives accompanied the broader business message to enterprise buyers.

At a glance

  • Focus on time-to-value for joint customers
  • Expanded alliance and channel coverage
  • Aligned messaging for enterprise procurement