Retail mediaFebruary 2016
Channel X Aligns With Industry Standards for Data Exchange and Identity
February 2016: Channel X described reference architectures that reduce bespoke middleware for common omnichannel patterns.
Revenue-sharing discussions with ISVs remain confidential.
Developers may access technical documentation through Channel X’s public developer resources. Retail media monetization continues to be delivered in partnership with Retail Auctus, with Channel X focusing on enterprise integration and customer experience.
At a glance
- Standards participation and data exchange
- Developer experience and sandbox investments
- ISV co-development and certification
